Born with a silver spoon, Ichiko Sakura is overflowing with good fortune. She is wealthy, beautiful, athletic, and smart. Not only that, but everyone around her does whatever they can to ensure that her perfect life is not disturbed in any way. Talk about luck! Unfortunately for everyone else, it turns out she is actually sponging up all of the good fortune from them and leaving them high and dry! On the opposite end of the spectrum lies Momiji, who is a god of poverty. She has been sent to take Ichiko down a peg or two in order to restore balance to the world, and will attempt to use everything else at her disposal to suck out all of that fortune. Binbougami Ga! is a battle between fortune and misfortune. A battle that will employ verbal jabs, dirty tricks, and odd-ball bets. Will the human with all the luck in the world or the deity with nothing but misfortune come out on top?